App Support Page Generator
App Store Connect asks every app for a Support URL, and App Review opens it. This publishes one at its own address, with your contact details, what the app does, and your privacy policy, without you hosting anything.
What Apple actually asks for
There is no published list of required elements, which is why most support pages are guesswork. Two review guidelines do the work instead.
Guideline 1.5: “Make sure your app and its Support URL include an easy way to contact you... Failure to include accurate and up-to-date contact information not only frustrates customers, but may violate the law in some countries or regions.” So a working contact method is the one thing that is not optional, and it is the first thing on the page here.
Guideline 2.1(a): “placeholder text, empty websites, and other temporary content should be scrubbed before submission.” A support URL that resolves to an empty template is worse than none, because it fails review while looking finished. This tool refuses to publish a page without a real description, and says which field is the reason.
The same applies to the address itself. A page listing support@example.com looks finished and satisfies nothing: example.com and the .test, .invalid and .example domains are reserved by RFC 2606 precisely so they can never receive mail. Those are refused rather than published.
What goes on the page
- Your contact email, above everything else.
- What the app does, in your words.
- Screenshots, if you want them.
- Common questions and known issues, both optional and both genuinely useful.
- Links to your privacy policy and website.
If you published a privacy policy with the privacy policy generator, that URL drops straight in.
The URL does not change
Updating the page keeps the same address, so a page you have already given App Store Connect stays correct. Taking it down keeps the address too, so republishing later brings the same URL back rather than minting a new one you would have to resubmit.
Questions
Why does my app need a support page?
App Store Connect asks for a Support URL, and App Review opens it. Guideline 1.5 says your app and its Support URL must include an easy way to contact you, and that failing to publish accurate contact information may violate the law in some countries. A support page is the usual way to satisfy that without standing up a website.
What has to be on it?
Apple does not publish a required list, but two guidelines shape it. 1.5 means a working way to reach you, so a contact address is mandatory here, and it has to be one that can receive mail: support@example.com is refused, because example.com is reserved so that it cannot be routed. 2.1(a) says placeholder text and empty websites should be scrubbed before submission, so this tool will not publish a page without a real description either. A page that exists but says nothing is a rejection, not a shortcut.
What does the page include?
Your contact email, shown first because that is what the guideline is about. Then what the app does in your own words, optional screenshots, optional common questions, optional known issues, and links to your privacy policy and website. One page, one URL, nothing to host.
Can I change it after submitting to Apple?
Yes. The URL stays the same when you update the page, so you do not have to tell Apple about a change. Taking the page down also keeps the address, so republishing later brings the same URL back.
Is it free?
No, this one is on the Starter plan. The free tools produce a file you download; this produces a page hosted at a public URL that has to keep working for as long as your app is on the store, which is an ongoing cost rather than a one-time export.
What happens if I cancel?
The page stops being served. The content is kept, so resubscribing brings the same page back at the same URL. Worth pointing Apple at a URL you control if you are not sure you will keep the plan.